Search results for "visual experience"

showing 3 items of 3 documents

Interactionist Approach to Visual Aesthetics in HCI

2021

Visual Aesthetics has gathered interest among scholars in HCI research. The growing interest stems from examinations of the aesthetic-usability effect (“what is beautiful is usable”), and possibly vice versa. Thus, numerous studies focus on understanding how we make sense and experience visual entities in interacting with technology. However, theoretical, and methodological stances vary, which impact conclusions of the studies conducted, and thus, affect design implications. Visual experience research in HCI lacks detailed conceptualizations of the constituents of visual experience and understanding of how these conceptualizations affect the overall research results through implicit methodo…

InteractionismVisual perceptionComputer sciencevisualisointiihmisen ja tietokoneen vuorovaikutusFluencyhuman-computer interactionSubjectivismCognitive sciencekokeminenConceptualizationkäytettävyyskuvallinen viestintävisuaalisuusPerspective (graphical)metodologiavisual aestheticsvisuaalinen viestintäCognitionmethodologyinteractionismkognitiiviset prosessitestetiikkavisual experienceObjectivismhahmottaminentutkimus
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Apperceiving visual elements in human-technology interaction design

2017

Visual design of technological artefacts is an integral part of peoples’ experiences in technology-interaction. Visual product properties are capable of eliciting affective responses and multisensorial experiences in human- technology interaction. Current research in the field of human-technology interaction focuses on visual, emotional and multisensory aspects of interaction in addition to functionality and usability. However, the focus has not been on how performative aspects of visual elements affect technology-interaction as a cognitive sense making process shaping human experiences. To design technological contact points to be made sense of, the substance of visual representations requ…

käytettävyysvisuaalisuusvisual elementsapperceptionaesthetic appealesteettisyyshuman-technology interactionvisual experienceargument-based designkäyttöliittymätmuotoiluihminen-konejärjestelmätvisuaalinen suunnittelukäyttäjäkokemus
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Cross-Cultural Factors in Experiencing Online Video Contents in Product Marketing

2017

Although online shops represent convenient tools to buy and sell products, they do not offer as rich multisensory experiences than physical retailing offers. Audio-visual contents could provide dynamic multisensory information and offer more engaging experiences. However, to be successful, audio-visual contents need to be adjusted to the cultural characteristics of the users. This manuscript presents a study in which Spanish and Finnish participants interacted with audiovisual products depicting videos of the brand design. Through content analysis of participants' verbalizations, the authors identified categories and subcategories that defined the representation of the video elements and th…

ta113online advertising05 social sciencesAdvertisingOnline videovideoexperience (enjoyment)cross-culturalProduct marketingmarketingintercultural communicationaesthetics0502 economics and businessCross-culturaladvertisements050211 marketing0501 psychology and cognitive sciencesonline videoBusinessaudiovisual experienceMarketingta512050107 human factorsInternational Journal of Art, Culture, Design, and Technology
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